We live in a world where it’s easy to “like” someone’s post and feel like we’ve connected. But the truth is, connection doesn’t happen through scrolling, it happens through showing up.
As someone who truly values relationships, I’ve learned that the difference between a one-time transaction and a lifelong client often comes down to one thing: intentional connection.
Go Beyond the Scroll — Reach Out in Real Life
If you see someone post about a new baby, a promotion, or even a birthday — don’t just double-tap and move on.
Take 30 seconds to send a genuine message. Those little moments matter. They show you’re paying attention, that you care beyond business, and that you’re not just showing up when it’s time to sell or buy a home.
This isn’t about being cheesy. It’s about being authentic.
And when authenticity becomes your default setting, people remember that, long after they forget your latest listing post.
Why This Matters in Real Estate
In DFW real estate, where relationships drive referrals, connection is currency.
It’s not the perfect marketing plan that keeps your phone ringing; it’s how you make people feel. When you celebrate their wins, check in on milestones, and show up when they don’t expect it, you’re building loyalty that no algorithm can touch.
Client Testimonial — Real Relationships, Real Results
“Working with Ashley was an absolute joy. She is always available, answers every question and maximizes our opportunities while selling. I couldn’t think of anyone better to buy or sell with.”
— Chris Harding
Simple Ways to Stay Authentically Connected
- Send a quick DM when you see a life update online
- Mail a handwritten note to celebrate a big moment
- Comment with encouragement instead of emojis
- Reach out to past clients monthly
Remember, sincerity beats strategy every time.
Frequently Asked Questions (FAQs)
1. How can real estate agents build stronger client relationships?
By showing up consistently and authentically — not just during the transaction. Celebrate milestones, check in, and genuinely care.
2. How often should I reach out to past clients?
At least quarterly. The goal isn’t to sell, it’s to stay top of mind through meaningful touchpoints like texts, DMs, or handwritten notes.
3. Does this approach work beyond real estate?
Absolutely. Authentic connection applies to every business and personal relationship. When people feel seen, they stay connected.
Ready to Build Meaningful Connections?
At HART Realty Team, we believe real estate is about relationships, not transactions. Whether you’re buying, selling, or just looking for community, we’re here to connect authentically and intentionally.
Visit HART Realty Team to experience real estate with heart.
