It’s no secret, social media is here to stay.
And if you’re in real estate, it’s no longer optional.
Videos, photos, and online presence aren’t just marketing tools, they’re your digital resume.
Every home you list, every post you share, and every photo that goes online represents your professionalism, your attention to detail, and your brand.
Your Listings Are Your Resume
At HART Realty Team, we believe that every listing deserves the full professional treatment.
If you’re still taking listing photos on your smart phone, you’re missing opportunities and potential buyers. When I sit down for a listing appointment, I show clients real examples of the difference professional photography makes.
I explain how we use:
- High-resolution photography for every property
- Drone video for stunning aerial views when appropriate
- Twilight photography to create emotion and curb appeal
- 3D virtual tours to help buyers imagine themselves in the home
Each of these tools builds credibility, visibility, and momentum online long before anyone schedules a showing.
How Media Affects Online Visibility
Professional media doesn’t just look good — it performs better in algorithms.
We upload the maximum number of photos allowed on the MLS because that signals to the platform that our listings are robust and complete. That helps our properties appear higher in search results as compared to those with fewer photos or lower-quality visuals.
When we combine full media packages – drone, video, 3D tours – whatever it takes to create a digital footprint that outperforms the competition.
In short: better visuals = better exposure = faster, higher-value sales.
Why Media Wins the Business
When I meet with clients, I show them the difference side-by-side:
“Here’s what phone photos look like.”
“Here’s what our professional packages deliver.”
That visual comparison speaks for itself.
It shows professionalism, care, and a commitment to going above and beyond.
It’s one of the ways HART Realty Team consistently wins listings…not because we say we’ll market homes better, but because we prove it.
Embracing Media as a High-Performing Agent
High-performing agents know that media is the new first impression.
We’re not just selling homes; we’re selling experiences.
When we invest in media, we’re investing in how clients perceive our brand, how buyers connect emotionally with a home, and how quickly those homes move off the market.
If you want to stand out in a crowded digital space, embracing media isn’t optional; it’s essential.
Client Testimonial — Your Voice, Your Story
“Ashley gave great advice and got us through the sales process despite bad weather, frozen pipes, and delays while repairs were being made.”
— Craig Swan
Frequently Asked Questions (FAQs)
1. Why are professional photos so important in real estate?
High-quality images attract more buyers, increase online engagement, and help listings stand out across MLS and social media.
2. Does professional media really impact the sales price?
Yes. Homes with professional photography and video tend to sell faster and for more money than their counterparts.
3. What types of media should I include when listing my home?
Ideally: still photography, drone video, twilight shots, agent guided videos, and 3D tours. Together, they create a complete visual experience.
Media Is Your First Impression
Media isn’t just marketing, it’s communication.
It tells the world how serious you are about your craft, and your commitment to your clients.
At HART Realty Team, we don’t settle for average, we showcase homes with excellence.
Your home deserves to shine. Let’s create a story worth sharing with the HART Realty Team.
