When you think of marketing in real estate, it’s easy to assume it’s all about listings, closings, and numbers.
But the truth? People don’t follow you because you’re a real estate agent, they follow you because they like you.
The 80/20 Principle: Eighty percent personal. Twenty percent business.
That balance is the foundation of authentic connection, and authentic connection builds lasting success.
What the 80/20 Principle Really Means
The 80/20 Rule is simple: spend 80% of your time showing your real, personal side, and 20% reminding people that you’re in real estate.
You don’t want to overwhelm your audience with constant “look at me” posts about your success. Instead, let them see that they fell in love with the parent, friend, neighbor, or teammate whom they know and trust.
Post photos of your family, share your kids’ soccer games, talk about the chaos of daily life. Those moments build connections far faster than another sold sign ever could.
Why Being “Too Professional” Can Backfire
When you make your feed all about closings and listings, it can feel impersonal.
That approach turns followers into spectators instead of friends.
Instead of posting:
“Just closed another deal!”
Try saying:
“The market shifted this month, and here’s what that means for you if you’re thinking about buying or selling.”
By leading with value, you show your audience that your expertise benefits them, not just your bottom line.
This shift in focus is what makes HART Realty Team stand out, we always put our clients first.
Bring Value — Don’t Brag
It’s okay to celebrate success, you’ve earned it! But balance is key.
If every post is about your accomplishments, people tune out.
Instead, share insights like:
- “Here’s how decreasing rates might affect your home value.”
- “The market is trending this way, and here’s what that means for you.”
- “Here’s a quick tip to make your next home search easier.”
This approach turns followers into informed clients who trust your expertise.
At the HART Realty Team, we focus on bringing real value and human connection to every interaction, online and offline.
Client Testimonial — Your Voice, Your Story
“ Ashley is not just a realtor but a person who is willing to go the extra mile to be your advocate through the process of achieving your goal of home ownership. Ashley and her team are the best! I highly encourage you to contact her for all of your home buying or selling services.”
— Carolina Galaz
The Real Secret — Be Yourself
People hire agents they trust. They remember your kindness, and your contract skills.
They follow you because you’re genuine, not because you post every closing.
So, share who you are. Offer value. Build relationships before you build sales.
That’s the 80/20 Rule, and it’s the reason clients become lifelong friends.
Start your joyful home journey today with HART Realty Team.
