The Moment I Realized Authenticity Was My Superpower
If there’s one word people use most often to describe me, it’s authentic.
And honestly, that’s the best compliment I could ever get.
Because let’s be real — my life isn’t always glamorous. Some days I’m leading a client call while holding a baby. Other days I’m teaching a marketing class with a toddler in the background, Somedays I’m packing boxes and other days I’m scrubbing toilets. If it needs to get done, I’m ready, willing and able to do it.
My life is full of laughter that I wouldn’t trade it for anything. And my clients have a front row seat to all of it.
Why Authenticity Attracts the Right People
Here’s what I’ve learned: being authentic repels the wrong clients and attracts the right ones.
I’ve only ever lost one client because of my transparency. But hundreds of others? They’ve connected with it.
People don’t just want perfect, they want real. They want to work with someone who understands life happens, who shows up as themselves, and who still delivers excellence no matter what season they’re in.
Authenticity doesn’t make you less professional — it makes you more relatable.
Balancing Business, Babies, and Boundaries
H3: Real Estate Doesn’t Pause for Motherhood
When my kids were babies, there were days I’d nurse between showings or answer client texts while rocking a baby to sleep. I used to feel like I had to hide that. Now I share it because that’s real life.
H3: Transparency Creates Trust
I tell clients upfront: this is the season I’m in…motherhood, business-building, and organized chaos — but I’m still 100% committed to them. “I’m not going to drop the ball, but you might hear my kids playing with it in the background!”
That honesty builds confidence before the first showing ever starts.
H3: Professionalism and Parenthood Can Coexist
You can be both fiercely professional and fully human. You can negotiate a contract while your kid asks for another snack. The two aren’t mutually exclusive, they’re just beautifully real.
The Payoff of Staying Real
The payoff for showing up authentically has been connection.
Clients tell me, “Ashley, I feel like I already know you.”
And they do because I don’t filter out the life that makes me who I am.
They see that I’m a mom, a wife, a business owner, and a neighbor. They see that I show up tired some days, but I always show up with heart.
That’s the kind of trust you can’t fake.
Related Reads You’ll Love
The HART Behind Client Appreciation Gifts
Ego vs. Growth — Why Real Estate Agents Must Learn to Delegate
The Seller’s Disclosure — Tell It All (Before You Hear “Will the Defendant Please Rise?”)
FAQs — Authenticity and Real Estate
1. Does being authentic hurt your professionalism?
Not at all. Being authentic enhances professionalism by building trust. Clients appreciate honesty and connection more than curated perfection.
2. Have you ever lost clients because of your transparency?
Yes — one. But that single loss pales in comparison to the hundreds who’ve reached out because they saw my real life and felt connected to it.
3. How do you balance motherhood and real estate?
One day at a time, some days with more grace than others. I plan, I prioritize, and I remind myself that both family and business deserve my full heart even when it looks imperfect.
4. Why do clients respond so positively to authenticity?
Because it humanizes the process. Buying or selling a home is emotional. When clients see that you’re human too, it creates comfort, safety, and mutual respect.
5. What advice would you give to agents afraid to be authentic online?
Start small. Share one real story, not the polished version, the human one. Authenticity grows your brand organically because people trust what feels true.
Work With a REALTOR® Who Keeps It Real
At the HART Realty Team, you don’t get a sales pitch — you get a partner.
Someone who values honesty, connection, and real relationships above all else.
Visit HART RealtyTeam to start your journey with a team that leads with heart, and keeps it real every step of the way.
